Now Offering My Eight eBook Volume On HIT and Volume Bodybuilding Training

Now Offering My Eight eBook Volume On HIT and Volume Bodybuilding Training
Now on Amazon,Google Play,Nook and Kobo

A lot of very beneficial information.....Different HIT exercises I haven't heard of before” -W. Pruitt

Techniques in these books are Fantastic….would recommend to any and all HIT trainers” -A. Gutierrez

" Five star all the way. Every HIT training method is covered in these books. Love them” -J. Berndt


Finally a comprehensive volume of nine books on both High Intensity(HIT) and Volume Bodybuilding Training!

There are many unique training programs contained in my books that give bodybuilders new techniques to increase his/her muscle building potential.

Complete explanation of:

  • Pre-exhaust routines

  • Double pre-exhaust

  • Reverse pre-exhaust

  • Forced reps

  • Pure negatives

  • Negative accentuated

  • Superslow

  • Extended Reps

  • Static Holds

  • Isometrics

  • Zone partials

  • Burn reps

  • Rolling static partials

  • HIIT-Lose weight FAST with Interval Training!

  • Unilateral training- why it works better than traditional training

  • Why training smarter -not longer builds muscle faster!

  • How to implement Progressive Overload and Double Progressive Overload to Supercharge Muscle Gains

  • Learn how to determine the ideal training frequency for your body type

  • Which supplements to take to safely build lots of muscle

  • Much more!

All programs are fully-explained with complete workout routines for each different technique.

Stop Wasting Time and Effort-Build Maximum Muscle!


Available as single books on: Amazon,Createspace,Kobo,Nook,Google Play


Tuesday, June 30, 2015

'Fitness' foods may cause consumers to eat more, exercise less

Weight-conscious consumers are often drawn to foods such as Clif Bars and Wheaties, whose packaging suggests that they promote fitness. But according to a new study, such "fitness branding" encourages consumers to eat more of those foods and to exercise less, potentially undermining their efforts to lose or control their weight.

"Unless a food was forbidden by their diet, branding the product as 'fit' increased consumption for those trying to watch their weight," write authors Joerg Koenigstorfer (Technische Universit√§t M√ľnchen) and Hans Baumgartner (Pennsylvania State University). "To make matters worse, these eaters also reduced their physical activity, apparently seeing the 'fit' food as a substitute for exercise.
The authors investigated the effects of fitness-branded food on consumption and physical activity in "restrained" eaters -- eaters who are chronically concerned about their body weight. Participants were given trail-mix style snacks marked either "Fitness" or "Trail Mix." To make the "Fitness" snack appear even healthier, a picture of running shoes was added to the packaging. Participants were told to pretend that they were at home helping themselves to an afternoon snack, and were given eight minutes to taste and rate the product. Another phase of the study gave them the option to exercise as vigorously as they liked on a stationary bicycle after eating the snack.
For those who were specifically trying to watch their weight, the effect of labeling was significant, causing them to eat far more of the snack marked "Fitness." Snackers eating the "Fitness" brand also chose to expend less energy during the exercise phase.
"It is important that more emphasis be placed on monitoring fitness cues in marketing. For example, a brand could offer gym vouchers or exercise tips instead of just implying fitness via a label or image. Reminding the consumer that exercise is still necessary may help counteract the negative effect of these fitness-branded foods," conclude the authors.

Story Source:
The above post is reprinted from materials provided byAmerican Marketing Association (AMA)Note: Materials may be edited for content and length.

No comments:

Post a Comment